28 | 01 | 2019
As a business owner you know your product or service inside out, but your target market may not. That is why you need to tell your story. What makes your brand different from all the others? By bringing rationale and consistency to your brand you are creating the best version of your story that will allow you to connect with your audience...
17 | 01 | 2017
I recently wrote about what to consider when planning a website project and the different types of website you could invest in for your brand or business, but what should you expect when getting a new website of the ground? Here I'll run through the stages of developing a website to give you more insight into what goes into planning, designing and...
23 | 11 | 2016
So you have got your brand identity sorted and your business is starting to pick up momentum. Now you need to take the next step and create an online presence for your business or brand, but where do you start?
17 | 11 | 2016
As I am working on this solo I plan to create a rough flat plan of the key workspaces to get an overview of everything that is involved in each space. I can then review and adjust in stages to make sure I have covered the key tasks and that the workflow for users is easy to understand.
14 | 11 | 2016
Following on from my last insight about developing your brand, the next step is to develop your brand ethos into a coherent visual identity that can be used across any touchpoint you have with customers or users.